Introduction: Advertisements play an important role as an efficient strategy in improving the level of Social health of the society. The aim of the current research is to qualitatively analyze articles in the field of viral Advertising and to identify and determine the ranking of indicators in the field of Social health. Methods: In this study, with a systematic review and according to the PRISMA guidelines, the articles published in the field of viral marketing during the period from 2001 to 2022 were investigated in the Wos database, and the data were guided by using qualitative content analysis. Then, using fuzzy screening, the effective indicators were identified and prioritized using the fuzzy method. Results: By analyzing the qualitative content of the selected articles, 26 indicators were extracted and using the fuzzy screening method, 17 indicators were identified as effective indicators and prioritized by the fuzzy method. Conclusion: The Social health field is constantly looking for ways to adapt to new technologies. Therefore, the principled and correct use of viral advertisements can be considered as a new perspective in the field of Social health. The results of the research showed that among the 17 confirmed indicators, information, creativity, source reliability, innovation in the message, and accessibility are more in order than capacity and indicators of message specialization, fantasy, Social stimulus, interactivity, and perceived intention. The source of the least capacity can have significant improvement and growth of Social health.

The aim of this study was to design an Advertising model through Social media in order to influence the customers’ willingness to use Parsian banking services. For this purpose, the data were collected using grounded theory and interviews. Snowball sampling strategy was elected and with the researchers conducted interviews with 18 experts. As this was a new research field, the researchers collected data through semi-structured interviews within an open process. To analyze the data, three-step systematic coding (open, axial and selective coding) was used. The categories were classified into 6 classes and formed the different components of the model. The first component of this model was marketing leadership selected as the casual condition, and this causal condition was the underlying force for the next factor, namely the lack of customer. The next factor includes E-banking capabilities, customer-oriented and virtual Advertising defined as research strategies. Other components include intervening conditions such as technical factors and Advertising methods (relationship quality as context factor). The last component includes loyalty factors such as customer trust and performance, cooperative and competitive advantage which are the consequence of the implementation of this model.

The ethical actions are important because of the priority of the mission goal and their close relationship with Social progress and development. Therefore, the purpose of this research is the identification and Social analysis of these types of actions among the verses of revelation and it deals with the effect of ethical actions in the production of Social capital in the process of progress based on religious teachings and answers these questions based on the Quranic teachings. What impact do ethical actions (behavior) have on the formation of Social progress? How do moral actions generate Social capital and influence progress (development)? What coordinates, examples and dimensions does this group of actions have? What are the effects and consequences of this group of actions? Those actions that are desirable and progressive in the development of Social interactions have been Socially studied, analyzed and searched by using the inductive content analysis method. Honesty, trustworthiness and fulfillment of an obligation, altruism (Arabic: إیثار, self-sacrifice), asking forgiveness or istighfār (Arabic: استغفار ʾistiġfār), and forgiving others, kindness, non-violence, chastity and purity, patience and honesty and benevolent actions combined with Social supervision have been discussed, which lead to sincerity, togetherness, coherence and expansion of Social interactions and emotional relationships far from hatred and warm and emotional relationships and as a result, it causes the production of Social capital and its improvement and will lead to the density of actions focused on purpose and excellence that are necessary for progress.

The behavioral response of users to advertise plays a significant role in consumer buying behaviors. An effective way to gain users 'positive perceptions of Advertising is Social bonds that can facilitate in-group communications and users' positive response to ads by employing an accurate communication system in an online group. Accordingly, the present study examines the effect of Social links on consumer responses to advertisements in Social networks. The present research is practical and the aim of collecting data, descriptive-survey. The statistical population of the study consisted of all individuals who are members of service and production companies that provide products or services on the Social networking sach as telegram or instagram. Data were obtained by simple random sampling in a sample of 303 members of groups using questionnaire tools and were tested by structural equation modeling. The results indicate that Social bonds with impact, Support for communication, Recognition for contribution and participation are an effective factor for increasing consumers participation in online groups businesses through Social bonds can influence the Perceived Ad relevance and Perceived Ad values of the consumers towards Advertising. When consumers perceive ads to be useful, valuable and relevant to the product or service, they pay attention, they click on the ad and are more likely to view the likes and comments of other members of the group, thereby they will feel a positive sense about the ad and want to buy them. A user's positive response reflects a user's personal support for what is in that ad. This way the user will be more interested in the product or service, Advertising this network and when the time comes to buy, it is very likely that the user will prefer that brand to other brands.

Introduction: Social networks are referred to databases whose primary goals are to set up and serve, establish communication and Social interactions through their networks, share their interests and experiences. Social network users, through their activity in these networks, encounter a variety of information in different formats and contents (Jenkin, 2010). Basically, tourists need information about the destinations to choose their destination. They constantly collect information from the mass media, including TV, satellite, and internet. Tourists prefer to receive a significant portion of their information from sources, including relatives, friends, acquaintances, and others (Suvrey et al., 2014). . . .

The present study aimed to develop and analyze a strategic paradigm for commercial Advertising by Advertising agencies on Social media, employing a qualitative approach based on SWOT analysis. Data were collected through semi-structured interviews with 10 experts in the fields of Advertising and Social media and analyzed using the IFE and EFE matrices and the TOWS model for strategy formulation. The findings revealed that the most critical factors contributing to Advertising success include the intelligent use of influencers, the development of customer databases to track consumer behavior, and adherence to data security principles. Moreover, drawing upon a conceptual model that integrates Persuasion Theory, the 4C Model, and SWOT–TOWS analysis, the results indicated that threats such as content filtering and security concerns necessitate the adoption of conservative strategies. Key criteria that contribute to the formulation of a strategic Advertising model include the creation of a customer database to track behavior on Social media (e.g., identifying returning users), ensuring audience data security and building trust, and enhancing user engagement with business managers on Social platforms. The production of persuasive content tailored to audience needs plays a vital role in improving interaction and Advertising effectiveness. The 4C model aided in identifying key components of content, context, communication, and community. SWOT and TOWS analyses recommended a conservative WO (Weaknesses–Opportunities) strategy, emphasizing the smart use of influencers and the generation of targeted content. Ultimately, the proposed model supports Advertising managers in formulating more effective strategies for audience engagement and improving Advertising performance.

The emergence of digital media has led to the growth of the phenomenon called Social media influencers in the last decade, which has attracted a lot of attention in academic environments and legislative levels. The current article is based on the descriptive-analytical method in search of an answer to the question, what legal requirements should be provided for the regulation of this new type of work so that they can be regulated in some way? In other words, what legal restrictions can be applied to Advertising through influencers to ensure that the rights of consumers and users and the public in general are protected? The necessity of regulation in this field requires the examination of recent developments in the field of relevant laws and regulations, in this article, while dealing with the concept of influencer, the best methods and methods regarding the regulation of Social media influencers, especially in the field of Advertising It is offered in different countries. The results indicate that despite some regulations and codes of ethics to regulate issues related to influencers in the field of Advertising, the existing legal systems in this regard still have a long way to go, because the issues related to

One of the important factors for a country’ s economic growth is the institutionalization of frugality culture in all cases, especially frugality on consumption of natural resources. Electricity as one of energy carriers is a type of natural resources that has many direct and indirect effects on the life of society member, Hence frugality on consumption of it can be lead to faster economic growth. For this reason, in this study, evaluation of the effectiveness of Social Advertising that is shown from different type of media has been choosed. Population for this study consists of all the Tehran' families that are affected from electricity consumption frugality Social Advertising. Necessary data were gathered with questionnaires with 23 questions from 414 respondents of Tehran' families which were choosed with the method of cluster sampling. For evaluating of measurement models confirmatory factor analysis in Lisrel software 8. 8 and for evaluating of research hypotheses one sample t-test were used. The results showed that although electricity consumption frugality Social Advertising does not lead to attention of the audience and does not create any Interest or desire in them, nevertheless action to it and frugality on consumption of electricity. Therefore, it could be concluded that reasons for electricity consumption frugality should be searched in another factor such as subsidies objectively that it lead to the increasing price of energy carriers.

Objective: “The advancement of technology and communication on a wide level shows the civil nature of human beings, which, in addition to having a favorable effect on the macro level, can have the opposite effect and have adverse effects on the family. Because with the emergence of various platforms of virtual space and the joining of young people to different Social media, it has caused the prevailing tradition and practice of marriage to leave its original form, and even the choice of their future spouse is affected by virtual dating and dating applications. In fact, the main factor in the realization of this category of marriages, based on the abundant interest of both parties for each other, is superficial desires and not paying attention to the religion of both parties, or in other words, being insufficient in marriage.”Methods: It is an inductive method. in terms of nature, the research method is descriptive and analytical.Results: In recent years, in modern countries, a marriage is recognized as a civil marriage, which justifies a non-religious marriage and is modeled on advanced countries whose societies are influenced by secular beliefs. In fact, the reason for its realization is Social media Advertising on a large scale in Arab and Islamic countries. Is Advertising effective in achieving civil marriage? And in terms of rights, has a favorable media policy been explained for not spreading anti-religious and norm-breaking content in marriage? While in this article it is found that the influence of the media is so effective that even a marriage based on secular wishes will influence the choice of Muslim people.Conclusions: Despite the widespread use of Social media platforms by people of all ages, it has influenced the type of marriage choice, which requires basic and fundamental research regarding the use of Social media, its nature and influence on the type of marriage.